Be the Hero in a Child’s Story

Upbring provides the building blocks of a happy childhood, with services from adoption to education. To help them target a new audience of recent retirees, we built a multi-platform campaign with an emotional appeal for donors to “Be the Hero in a Child’s Story.”

Services

Art Direction
Branding
Digital Design
Marketing

collaborators

Emergent Order
Antimatter

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Watch the video

The tagline is illustrated in the shape of the Upbring shield logo to foster brand recognition. Drawing from children’s storybooks, the visual language is friendly and colorful, with a suite of illustrations, print and digital ads, and a warm-hearted animation to reintroduce the 135-year-old organization.

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Get a free consultation and
see what we can do for you.

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Email / 512–766–7619

© Copyright 2008–2020 Studio Malagón & Ernesto David Morales