Be the Hero in a Child’s Story

Upbring provides the building blocks of a happy childhood, with services from adoption to education. To help them target a new audience of recent retirees, we built a multi-platform campaign with an emotional appeal for donors to “Be the Hero in a Child’s Story.”

Services

Art Direction
Branding
Digital Design
Marketing

collaborators

Emergent Order
Antimatter

Watch the video

We worked with motion design studio Antimatter to create the video that anchored the campaign.

The tagline is illustrated in the shape of the Upbring shield logo to foster brand recognition. Drawing from children’s storybooks, the visual language is friendly and colorful, with a suite of illustrations, print and digital ads, and a warm-hearted animation to reintroduce the 135-year-old organization.

Hi, I’m Ernesto, founder of Malagon.

For 18 years, I’ve worked with growth-stage organizations solving meaningful challenges. Every project gets my direct attention—strategic clarity and creative direction without agency overhead. 

Ready to talk about where you’re headed?

LinkedIn / Email / 512–766–7619

©2O26 . Malagon . Made in Austin