Upbring provides the building blocks of a happy childhood, with services from adoption to education. To help them target a new audience of recent retirees, we built a multi-platform campaign with an emotional appeal for donors to “Be the Hero in a Child’s Story.”
Art Direction Branding Digital Design Marketing
Emergent Order Antimatter
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The tagline is illustrated in the shape of the Upbring shield logo to foster brand recognition. Drawing from children’s storybooks, the visual language is friendly and colorful, with a suite of illustrations, print and digital ads, and a warm-hearted animation to reintroduce the 135-year-old organization.