ORIGINAL MEDIA SERIES BY STUDIO MALAGÓN
We put our branding expertise to the test: How do we embed a dark satire into a visual identity, while wearing the mask of a real corporation?
We wanted a logo that felt monolithic and stark, but also had a friendly wink. Hence, we combined the O and S with the feel of a downward spiral, a sweeping storm, an all-seeing eye, a benevolent eyebrow — and whatever else you might see.
The website needed to feel like a straightforward product catalogue (with standard-issue typography) to create a neutral space for audiences to make their own interpretations.
Object Solutions on Motherboard (VICE)
The Showroom and Laboratory are distinguished through color: Showroom is the ‘accessible beige’ of everyday life, while Laboratory is the harsh blue of modern tech companies, turned up to an uncomfortable degree.
Object Solutions on Inverse.com
The Magnifying Spoon made it all the way to the Shanghai Museum of Glass, where it sits in their permanent collection.
‘Love, Optimized’ exhibited at MIT, with a ‘corporate keynote speech’ at the opening. See more Love, Optimized →
The materials are a creative card game: participants receive a challenge, explore brainstorming cards, and draw up a blueprint of their very own Object Solution.
Object Solutions on Folio
Juan Pablo Viedma
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