Amplifying anti-racism through web design
What is colorism? All around the world, Eurocentric standards are treated as the aspirational model for how a person should look and behave.
The Color Complex is a research initiative that delves into this pervasive and complex issue, and especially how it affects women of color.
Services
Digital Design
Branding
Designing the Homepage as a model, we created graphic tools to punch up their imagery and unite their messaging in a cohesive style: a newsprint photo treatment to convey the gravity of the issue, and a bold type and color system to give a sense of urgency. The team could then re-purpose our visual system to build out the remainder of the website.
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