Traveling with the music

Picó Picante is a celebration of underground global dance music, hosting DJs and musicians from across the world. We co-founded the nightlife series in 2011, and we built the brand to harness the vibrant intercultural energy of Boston, where the monthly event runs.

Services

Co-Founding
Creative Direction
Branding
Digital Design
Print Design
Marketing

collaborators

Sara Skolnick
Ricardo De Lima
Vela Phelan
Ethan Kiermaier

The visual language and promotions are flexible, shifting to reflect the headliner’s point of origin, the evening’s theme, and the cultural tides.

The brand captures an electro-tropical spirit, drawing elements from Latin American sign-painting and textiles, crystalized into digital forms.

Taking the experience to the streets

Nomadic Picó Picante was a traveling version of the main event, zig-zagging through Boston by bicycle with a mobile soundsystem, picking up dancers along the way. The project aimed to use global dance music as a catalyst to explore the city’s diversity.

Hi, I’m Ernesto, founder of Malagon.

For 18 years, I’ve worked with growth-stage organizations solving meaningful challenges. Every project gets my direct attention—strategic clarity and creative direction without agency overhead. 

Ready to talk about where you’re headed?

LinkedIn / Email / 512–766–7619

©2O26 . Malagon . Made in Austin