Picó Picante is a celebration of underground global dance music, hosting DJs and musicians from across the world. We co-founded the nightlife series in 2011, and we built the brand to harness the vibrant intercultural energy of Boston, where the monthly event runs.
Co-Founding Creative Direction Branding Digital Design Print Design Marketing
Sara Skolnick Ricardo De Lima Vela Phelan Ethan Kiermaier
The visual language and promotions are flexible, shifting to reflect the headliner’s point of origin, the evening’s theme, and the cultural tides.
The brand captures an electro-tropical spirit, drawing elements from Latin American sign-painting and textiles, crystalized into digital forms.
Taking the experience to the streets
Nomadic Picó Picante was a traveling version of the main event, zig-zagging through Boston by bicycle with a mobile soundsystem, picking up dancers along the way. The project aimed to use global dance music as a catalyst to explore the city’s diversity.