Traveling with the music

Picó Picante is a celebration of underground global dance music, hosting DJs and musicians from across the world. We co-founded the nightlife series in 2011, and we built the brand to harness the vibrant intercultural energy of Boston, where the monthly event runs.

Services

Co-Founding
Creative Direction
Branding
Digital Design
Print Design
Marketing

collaborators

Sara Skolnick
Ricardo De Lima
Vela Phelan
Ethan Kiermaier

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The visual language and promotions are flexible, shifting to reflect the headliner’s point of origin, the evening’s theme, and the cultural tides.

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The brand captures an electro-tropical spirit, drawing elements from Latin American sign-painting and textiles, crystalized into digital forms.

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Taking the experience to the streets

Nomadic Picó Picante was a traveling version of the main event, zig-zagging through Boston by bicycle with a mobile soundsystem, picking up dancers along the way. The project aimed to use global dance music as a catalyst to explore the city’s diversity.

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